Gen X Special Feature: At 50, My Dog Is My Soulmate- I’m Not Apologizing 🐾

Dear Lovely Human,

Meet Martin. Meet someone new. Every Saturday moving forward, a story of reinvention from one of you.

Why reading this feature matters:

So many of you have shared with me your longing to reinvent at 50. Most of you have reached the very top—leading global companies, shaping industries—yet still feel the pull for something new .... some other version of yourself.

I’m constantly connecting you to one another so you see you’re not alone in this journey. But what if I went a step further? What if each week, I gave one of you the spotlight—to tell your story, to ask for what you need, and to feel the full force of this community rally behind you?

That is the true power of connection. That is the real impact we all collectively get to make helping each other on our transformation journeys.

From Hustle to Calm and Clarity

When Martin Kubler reflects on his career, he doesn’t just see milestones. He sees a transformation: from working endlessly to working meaningfully, from taking on any client to only those aligned with his values, from hustling to leading with calm clarity.

Rewiring Old Beliefs

Martin once believed what many of us did — that input equals output. Work harder, longer, faster, and results would follow. But reality taught him otherwise. Success came not from endless hours, but from sharpening his positioning, pricing his value properly, and choosing clients with intention.

The Bold Decision

His boldest shift has been deciding to work only with people and companies he truly connects with. That meant letting go of the fear of missing out on business and instead leaning into clarity and alignment. To support this choice, he’s been rebranding himself — simplifying what he does into a clear, confident elevator pitch that inspires trust rather than confusion.

A Healthier Perspective

The move from Dubai to Sweden deepened this transformation. Surrounded by a culture that prioritizes balance, Martin shifted from measuring hours worked to valuing clever outcomes. Those closest to him notice the difference: he’s more relaxed, healthier, and sharper in how he engages with others.

His Superpower

What hasn’t changed is Martin’s superpower: he is fearless in the face of problems. Startups and SMEs often don’t even know why they’re stuck. Martin thrives in these moments. He brings calm clarity, cuts through the noise, and isn’t afraid to be direct — to say what won’t work and why, then chart the path forward

What Martin Needs From You

Martin’s journey shows how much he’s rewired. But he isn’t doing it alone — and this is where our community comes in.

Feedback on Positioning → Martin has sharpened his pitch and online presence, but he needs peers to test it with, reflect back what resonates, and help him refine it.

Aligned Connections → He wants introductions to companies and people who share his philosophy of thoughtful solutions over hustle.

Peer Circle → He thrives when surrounded by mentors and peers who also believe thoroughness and clarity matter more than speed-at-all-costs.

Challenging Problems → His fearless problem-solving shines when others bring him real, messy challenges. He wants to be the “go-to” when clarity is needed.

I will end on this note…

Martin’s story is a reminder that reinvention doesn’t arrive all at once—it unfolds, step by step, often in the company of those who walk beside us. Perhaps, in his journey, you’ll find echoes of your own.

Warmly,
Sal

P.S. Martin has his own forest….

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